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If you didn't know the logos, would you know which product belongs to which company?

The Bottom Line: Patagonia, North Face, and the Myth of Green Consumerism

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What you need to read

  • Screen shot 2014-09-22 at 6.56.30 PM
    Emma Watson Delivers An Amazing Feminist Speech

    Yesterday, Emma Watson delivered a speech about feminism that reminds us why it’s important to use the power we have—whether as famous actors, role models in our communities, or just friends who care about our friends—to speak out. She spoke at the United Nations HQ, addressing the crowd in her capacity as a Goodwill Ambassador […]

  • By Neil Palmer (CIAT) [CC-BY-SA-2.0 (http://creativecommons.org/licenses/by-sa/2.0)], via Wikimedia Commons
    The Ugly Reality Behind Foods You Buy Every Day (And Ways to Help)

    This story was originally published on Everyday Feminism and has been reproduced here with their permission. Ever wonder who harvested the berries in your smoothie? Or who took the effort to pick that big, juicy apple that you’re about to bite into? Probably not. Chances are, it was a farmworker. There are currently approximately one million […]

  • Smiling cleaners team cleaning floor
    Is The “Uber of House Cleaning” Just as Bad as Uber?

    Lately, I’ve felt like I can run my whole life from the 6.7 square inches of my iPhone screen. If I have the money, I can delegate any task from my to-do list to someone else. If I’m running late to my internship, I can Uber it instead of taking mass transit; if I’m too […]

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OUR MODEL: Civic Consumption

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Identify a good or service without widespread access

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Bring people and organizations together

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Leverage the group’s collective buying power

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Expand access, increase impact, reward good businesses

National and local media have highlighted our impact